Designed and created in Sketchup and lit in Vray. This is an immersive brand concept. I wanted to chose something that would catch the eye of a consumer. I decided to do Vineyard Vines and create what would be a sail boat in the middle of Central Park where the immersive experience would take place inside. I thought this concept would attract attention and have people asking questions. I created three rooms and in each room would have a different experience. Room one being a lounge area to grab coffee and just relax. Bringing the brands mission of relaxation into the busy city. As well as a unique space for people to use all of their senses, taste, touch, smell, sight, etc. Room two would be where you can virtually try on clothes and decide whether or not you like them. This adds something fun and unique to the pop up shop. Bringing the virtual world to reality. The third and final room I created was adding a store where the individual could purchase clothing if they would like.